Marketing has moved from newspapers and television to search engines and social media. Thus, it is essential for brands to be aware of marketing myths.
Fremont, CA: Instagram is a social media juggernaut, and brands are leveraging this platform to spread their reach. Instagram has hundreds of millions of active users every day, and brands see this as an opportunity to reach their target audience. Using paid ads and organic efforts, advertisers flock to the platform and are quickly looking for new ways to stay competitive and engage with potential and existing followers. However, Instagram marketing is filled with myths that generate from a simple misunderstanding that can sabotage a campaign through wrong info. Here are a few Instagram marketing myths.
Likes are Insignificant
Instagram is testing a version of the app, which removes the likes from the post. No one else other than the owner can see the number of likes on the post. The testing has expanded to more locations, and it is likely to become a permanent change. Contrary to the increasingly popular belief that likes are not necessary, they still play an essential role as likes even help gauge the relevance of the content. Likes are still considered an essential factor for engagement, which is crucial for Instagram’s algorithm and determines how high a brand’s content will appear in the newsfeeds. Likes are also an excellent base for potential retargeting in ad campaigns.
Stories Cannot Sell Products
Instagram stories are perceived as a medium that is only effective for brand awareness, and they cannot drive sales. Stories are renowned for spreading brand information and relationship building. However, they can be used to sell products by adding the ‘swipe up’ CTA, which enables users to visit the landing page of the brand where they can learn about the product and make purchases. Instagram stories have a new shopping feature that drives sales.
A Large Follower Count is Required
Brands believe that an enormous follower count is essential for Instagram marketing. Followers act as social proof, and the more followers a company has, the more it signals interest in their account and brand. However, only the follower count is not the factor. One of the most critical factors is the engagement rate, which is determined by calculating the number of engagements received divided by reach or number of followers. The engagement rate shows the number of followers engaged with the content. Further, it is used by Instagram’s algorithm to evaluate a brand's content and how it should be placed in the newsfeed placements.
Fewer Hashtags are Better
A myth prevalent in Instagram marketing is ‘the fewer the Hashtags, the better.’ Unlike Twitter, users are not restricted to character count. Instagram provides a lot of room to play. Brands can use up to 30 hashtags. According to a few studies, nine to 11 hashtags are the sweet spot to maximize engagement and reach. Brands that face a challenge in coming up with a list of hashtags with research tools like Hashtagify and RiteTag. To reach new audience members, brands must also use new hashtags on each post.
Instagram is a crucial marketing platform for brands, and a few of the myths construed as common knowledge can affect a campaign negatively.