CIOAdvisor Apac

  • Home
  • Conference
  • Newsletter
  • Whitepapers
  • News
  • Subscribe
  • About Us
  • Specials

  • Menu
      • Ad Management
      • Application Security Testing
      • Artificial Intelligence
      • Augmented and Virtual Reality
      • Backup and Storage
      • Blockchain
      • BPM
      • BPO
      • Cloud
      • Contact Center
      • Data Analytics
      • Digital Marketing
      • Disaster Recovery Services
      • Disinfection and Sanitization
      • E-Invoicing
      • Ecommerce
      • Emerging Technology
      • Enterprise Mobility
      • GIS
      • Govt Tech
      • HubSpot
      • Human Capital Management
      • Human Resource
      • ICT
      • IoT
      • ISP
      • IT Service Management
      • Laser and Photonics
      • Leadership Development
      • LMS
      • Logistics
      • Machine Learning
      • Machine Vision
      • Managed Print Services
      • Marketing Technology
      • Mobile Application
      • Parking Management
      • Payment And Card
      • Risk Management
      • Robotics
      • RPA
      • SDN
      • Staffing and Recruitment Services
      • Telecom
  • BPO
  • BPM
  • Data Analytics
  • Disaster Recovery
  • Leadership Development
  • Mobile Application
Specials
  • Specials

  • Ad Management
  • Application Security Testing
  • Artificial Intelligence
  • Augmented and Virtual Reality
  • Backup and Storage
  • Blockchain
  • BPM
  • BPO
  • Cloud
  • Contact Center
  • Data Analytics
  • Digital Marketing
  • Disaster Recovery Services
  • Disinfection and Sanitization
  • E-Invoicing
  • Ecommerce
  • Emerging Technology
  • Enterprise Mobility
  • GIS
  • Govt Tech
  • HubSpot
  • Human Capital Management
  • Human Resource
  • ICT
  • IoT
  • ISP
  • IT Service Management
  • Laser and Photonics
  • Leadership Development
  • LMS
  • Logistics
  • Machine Learning
  • Machine Vision
  • Managed Print Services
  • Marketing Technology
  • Mobile Application
  • Parking Management
  • Payment And Card
  • Risk Management
  • Robotics
  • RPA
  • SDN
  • Staffing and Recruitment Services
  • Telecom
×
#

CIO Advisor APAC Weekly Brief

Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from CIO Advisor APAC

Subscribe

loading
  • Home
  • News
Editor's Pick (1 - 4 of 8)
left
Artificial Intelligence (AI) Operated Petrochemical Plants

John Boot, CIO, Yutime

IT Strategy in the Age of AI

Kapil Mahajan, CIO, Safexpress

Responsible AI: The Human-Machine Symbiosis

Sal Cucchiara, CIO & Head of Wealth Management Technology, Morgan Stanley

Conquering Technological Transformation

David Kennedy, Group CIO, Transaction Services Group

Where is the Value in AI?

Mansoor Karatela, CIO, Brisbane Airport Corporation

AI: The Next-Frontier in Business

Bora Arslan, Chief Analytics Officer, IAG

Cultivating Fit-For-Purpose AI

Gautam Aggarwal, Senior Vice President, Operations & Technology, Asia Pacific, Mastercard (ASX – DHG)

How AI can Revamp a Business

Matt Kuperholz, Partner and Chief Data Scientist, PwC

right

THANK YOU FOR SUBSCRIBING

AI Marketing: The Future of Retail

By CIOAdvisor Apac | Monday, July 06, 2020
Tweet

content-imageIn recent years, artificial intelligence (AI) has had a huge impact on the retail sector in interpreting big data to be used as a marketing tool. Digital marketers need to leverage AI to generate a comprehensive understanding of the target audience to boost campaign performance and return on investment. Through machine learning platforms, AI utilizes big data or large data sets to identify customer trends. Such platforms can identify insightful concepts and themes with the help of algorithms in a quick and efficient manner. “These platforms are able to understand open form content like social media, natural language, and email responses,” explains Lisa Manthei, marketing communications manager, Emarsys. This ensures that customized messages are sent to the concerned person at a specific time and channel.

See Also: Top Marketing Technology Companies In Europe
In marketing, AI is leveraged to gain insights into consumer search engine patterns and help marketers identify critical areas to focus on. Marketers can deliver smarter advertisements, tailored to a brand’s target audience. Advertisement content can be based on a customer’s keyword searches, social profile, and other online data. Further, the target audiences can be separated by common attributes and interests to deliver content at an individual consumer level for both existing and potential clients. Additionally, AI’s role in 

marketing extends to customer service and retention. For instance, chatbots provides direct-to-consumer channels in a more efficient and effective manner due to learning algorithms, while at the same time reducing the strain on human resources.

Check out: Top Retail Tech Companies

Featured Vendors

  • MVI Technologies: Innovative, Future-proof Financial and Payment Switching
    MVI Technologies: Innovative, Future-proof Financial and Payment Switching
  • Dell Technologies: Transforming the Present for the Future
    Dell Technologies: Transforming the Present for the Future
  • SAP Litmos: Where Learning Innovation is The Name of The Game
    SAP Litmos: Where Learning Innovation is The Name of The Game
  • Unis WDC: High-Performance Intelligent Storage Solutions
    Unis WDC: High-Performance Intelligent Storage Solutions
ON THE DECK

SDN 2020

Top Vendors

Telecom 2020

Top Vendors

Previous Next

Read Also

Applications of Data Science in Banking

Applications of Data Science in Banking

How Call Center Agents Can Work Remotely Without Difficulty

How Call Center Agents Can Work Remotely Without Difficulty

Here's How Blockchain Enriches AI and Adds to its Confidence

Here's How Blockchain Enriches AI and Adds to its Confidence

SecuX Wallet Users Can Now Purchase on SecuX Wallet Web App through Coinify.com

SecuX Wallet Users Can Now Purchase on SecuX Wallet Web App through Coinify.com

3 Important Features of Accounting Software

3 Important Features of Accounting Software

Latest Trends in Payment

Latest Trends in Payment

Loading...

I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

Copyright © 2021 CIO Advisorapac. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy Policy |  Sitemap

follow on linkedinfollow on twitter
This content is copyright protected

However, if you would like to share the information in this article, you may use the link below:

https://www.cioadvisorapac.com/news/ai-marketing-the-future-of-retail-nwid-704.html