As marketers try to keep up with the growing scale and data complexity, Xpend allows them to access all of their data in one in-house solution to accurately optimize their marketing spend.

FREMONT, CA: AppsFlyer, the global attribution leader, releases its new cost aggregation product Xpend that supports complex schema and data mapping to help mitigate the pain points marketers face due to fragmented cost data. With the industry changing towards a more aggregate way of measuring marketing efforts, the essentiality of having an accurate and actionable cost aggregation solution has become paramount. Xpend covers all of the marketers' spend data from any source, and offers access to granular data allowing them to act fast on their spending goals, accurately optimize ad spend, and ultimately make smarter and more informed decisions.

Thousands of customers and partners are measure tens of billions of dollars in ad spend through the company's cost aggregation product. This product, as part of a holistic way, to help AppsFlyer advertisers and partners keep their marketing stack functioning seamlessly. Providing aggregate cost data through APIs has become important than ever before. Through years of experience operating with performance marketers, Xpend is built to solve the data aggregation and normalization challenges that marketers face today. AppsFlyer is well known for offering reliable and accurate attribution data; tying in cost is only a natural next step.

With industry updates focused around privacy and security, using cost data combined to attribution links alone is not a reliable solution on its own. This is why integrating privacy-centric attribution with aggregating cost data directly through API integrations with partner networks is a critical solution for marketers.

The exponential data growth, coupled with the challenge of managing thousands of channels and networks, has become the major hurdle for every marketer. On top of this, the integration of currencies has also generated an expensive and wasteful problem of information overload. From that point on, AddFlyer created Xpend.  With Xpend, all data points are being pulled into one place, seamlessly housing attribution and cost under one control center. This latest AppsFlyer product offering offers an accurate, mobile-first compatible, and fully optimized cross-channel experience.