To be in line with the exponential growth of e-Commerce sector, brands need to partner with tech leaders to unlock the full potential of technologies.
FREMONT, CA: GroupM, the media investment group of WPP, announces an industry-leading partnership with Tokopedia – Indonesia’s largest e-Commerce platform with over 90 million monthly active users. In line with the exponential growth of e-Commerce, this collaboration gives GroupM’s clients more value when they activate campaigns on the platform. As the leading agency to unlock this partnership, GroupM clients can bag preferred access to new inventory, exclusive benefits on advertising and promotions, including Tokopedia Festive Campaigns such as the upcoming Tokopedia 11th Anniversary campaign in August 2020.
The primary objective of the partnership is to unlock the potential of e-Commerce for clients. Tokopedia will help GroupM and its agencies harness its marketing solutions and tools, like TopAds, to drive business growth and improve the shopper experience. Through this partnership, GroupM and its agencies will offer clients a holistic e-Commerce solution from strategy to performance marketing, off and on the platform. Through this strategic partnership, GroupM hopes to strengthen its e-Commerce capability. Through this collaboration, both the companies will be able to help its clients to drive growth on their online sales, while ensuring the best possible ROAS to the brand.
GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through its various agencies. The company’s portfolio includes Data & Technology, Investment, and Services, and all visioned to shape the next era of media where advertising works better for customers. By harnessing all the benefits of scale, the company innovates, differentiates, and generates continuing value for its clients wherever they do business.