Year on year, the digital economy is experiencing huge growth, having an inescapable influence on every business across every industry. As a result, organizations, regardless of size and shape, have had to embrace digital technologies to compete. While marketing professionals have realized the need for the cutting-edge skills to evolve digital marketing know-how to a whole new level. With this, hiring the right talent to the internal marketing team has become tough. An upskilled marketing department can surely help deliver increased growth for brands. If this rings the bell, then it is time for business leaders to take necessary actions.
The first thing that can be instrumental in closing any strategic skills gap is hiring right and training employees further their careers. When recruiting a digital marketer, brands should look at their work history and digital marketing KPIs. Paying very close attention to their skills and characteristics can help a lot in making the right hiring decision. By selecting the ones with the greatest natural aptitudes for marketing and then training those candidates to an exceptional level, marketing leaders can create a world-beating team.
A growing trend across the digital marketing arena is the emergence of employee skills coalitions. Through this, each member is able to essentially learn through osmosis, learning certain traits and aspects from others, which can be taken away and utilized in their own work. Expertise in one specific area can be valuable, but sharing skills is always going to be an effective way to increase digital marketing capability. Technology platforms like cloud are contributing to this by allowing talents to collaborate, share, and learn. Progressive companies are changing the way they operate and create cross-departmental marketing teams. Business leaders have realized that working closely with IT is essential as technology has become integral in marketing today.
The pace of digital transformation cannot be pacified by just investing in technologies. Brands need to invest time and effort in closing the digital skill gap. Without this, organizations might risk falling behind by being less completive.