Impact of IoT on Digital Marketing IndustryBy CIOAdvisor Apac | Thursday, January 10, 2019
Internet of Things (IoT) is the future of technology and already has witnessed a huge growth in its adoption among various industries. Digital marketing is one such industry that is evident to embrace IoT and it will benefit the industry a lot. Data is an asset for digital marketers and IoT is the most efficient and agile tool to collect it.
Abundant Data Source
IoT devices are going to be the major tool to harness data and digital marketers strive for it. It is assumed that in the proximate future investments in IoT devices would reach up to worth a few trillion dollars to harness the valuable data to gain a better insight into customer needs and behaviour. Digital marketers will be flooded with data resulting in improved marketing campaigns and audience reach.
Real-Time Customer Interaction
The ability of IoT to collect and share data in real time will allow digital marketers to cater their customers in real-time with better services and provide each one of them a personalized experience. Such customer experience will result in improved sales and customer journey.
The Upheaval of Traditional Marketing
The introduction of IoT will change the marketing strategies completely with the availability of larger and diverse data sets giving newer view side of customer needs such buying cycle, variant preference, pre-ordering patterns and others which will bound marketers to evolve themselves and strategies. The marketing campaigns can be designed for an individual customer based on their needs and preferences to improve the sales.
Introduction of New Job Roles
As data is going to be the key to success, digital marketing industry will see an influx of new job roles such as data analyst, data scientist, big data developers and others required to optimize the data collected from IoT devices. Predicting future trends and personalized customer experience would be few of the outcomes of the approach paving path for greater and new career opportunities.
Utilizing Social Media to Its Best
Social media platforms have become a great medium to connect with customers and the digital marketing industry understands it well. IoT devices can be used to generate new leads from these platforms and extends the customer base. With the help of IoT digital marketers can deluge these platforms with personalized ads and promotional packages for customers.