The innovation in digital marketing is exciting, and brands get to experiment with new tools and operations.

FREMONT, CA: People are already immersed in the world of digital marketing, and they are looking to dive in this coming year too, the landscape is so versatile and constantly evolving. This makes it imperative to always keep on top of the technology trends. It is just good practice, but it will enable brands to benefit the customers and businesses they are involved in. Most of the innovations in digital marketing are being continuously refined through the use of smart tools. Here are some of the tools that brands can try.

Lightricks Beatleap

Visual content is vital in social media marketing, with every brand now posting a combination of colorful images and videos to keep their marketing content fresh and engaging. Beatleap allows to create and edit videos by automatically matching songs with the video clips in seconds. Brands can add the footage, select music, then add effects, and the app will generate an amazing clip that syncs perfectly to the cadence of the music. Brands can use it for any social platform. The app provides a new approach to video creation – leveraging audio to create video content. Beatleap uses artificial intelligence to speed up the video creation process while creating something professional and awesome.

VennGage

Most brands just publish visual content without ever offering it a second thought, yet the potential of building visual associations should not be underestimated. That is why having a consistent visual identity is so essential in establishing and building a recognizable presence. Venngage has a feature that saves brand identity elements and ensures that the content and visual creators leverage the same color scheme and visual identity elements in their work.

SentiOne

SentiOne leverages artificial intelligence to take social listening to a whole new level. The tools help firms collect online context for the brand and help brands never miss what’s needed by prioritizing certain messages. It helps the customer support team reply to social media messages quicker by using an AI-driven assistant and analyzing data to identify niche influencers and brand ambassadors.

See Also :- Top Business Intelligence Solution Companies