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Adobe Moves into Expanding e-Commerce Technology With Its Featured Product Commerce CloudBy CIOAdvisor Apac | Friday, March 29, 2019
Adobe has moved into expanding e-commerce technology market with the launch of the Commerce Cloud at the Adobe Summit held in Las Vegas. This service is built on its $1.68 billion acquisition of Magento Inc. last year. The Adobe Commerce Cloud— a fully managed cloud-based version — comes fully integrated with Adobe’s analytics, marketing, and advertising suite.
Taking over Magneto's key feature set, Commerce Cloud enables companies to create and maintain online storefronts using an integrated set of tools. It puts agility, performance, and security at the forefront while offering customers the ability to streamline operations and exceed customer and business objectives. Adobe has added new features including a collection of analytics dashboard named Commerce Dashboard that track inventory status and critical business metrics.
This platform activates brands more quickly with a flexible and extensible solution that can support every business scenario — B2C, B2B, and hybrid — plus integrations and extensions for every business need. This new product is not just about closing the last mile for Adobe from a commerce perspective but also a data intelligent perspective. Adobe also noted that this new offering means that Magneto users would not have to worry about the operational aspects of running the service themselves. The company has tweaked the service to be flexible and scalable on its platform.
The service can work in tandem with Amazon marketplace to help brands automatically synchronize product catalog, inventory and order details across channels. Within Adobe Commerce Cloud all orders from Amazon can be directly managed directly.
Commerce Cloud claims a reduced time to market and less total cost of ownership in comparison with other providers. And more than 75 percent of Cloud Commerce projects are deployed in less than six months, and they provide over 4,000 out-of-the-box extensions. So organizations can realize value faster, lowering y their total cost of ownership while accelerating innovation.
Leading brands including Canon and HP have created most cutting edge experience with Adobe's Commerce Cloud.