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Artificial Intelligence and its Uses for Video MarketingBy CIOAdvisor Apac | Thursday, August 01, 2019
The recent technological boom has enabled the enterprises to apply innovative marketing strategies to sell their product and services. Artificial intelligence is helping the enterprises across various sectors in making appropriate marketing strategies to target their consumers.
Video marketing is another field in which artificial intelligence has helped to increase the return on investments (ROI). AI is helping the video marketers to identify target audience based on their video content. It also helps to create AD campaigns for the targeted audience. According to BrightEdge, 60 percent of the marketers are planning to use artificial intelligence in the coming year. Video marketing strategies have started gaining momentum in recent years as more companies are relying on this marketing to advertise their product. According to WyzOwl, 81 percent of companies have started using videos in their content marketing strategies. AI has played a significant role in improving the scope of video marketing. Here is a description of a few ways in which AI has helped the video marketing:
Enhanced personalization: Users want a customized video content that best suit their interests. The one-size-fits-all approach does not work in this stiff environment. YouTube, a video streaming platform gets more than 5 billion views every day. YouTube uses AI to provide customized video experience to its users. Personalized marketing brings a higher level of engagement and interaction between businesses and consumers.
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Advertisements: Viewers lose attention if the video service providers show irrelevant ads. AI helps the enterprises to display customized advertisements based on a viewer’s preference. User’s react positively to the ads that are tailored to their needs. AI uses data which is based on a user’s search history, page clicks, and shopping behavior to analyze and predict the best advertisement for a viewer.
Video Suggestions: YouTube uses AI to show recommended videos. This feature enhances the views as the suggestions are based on a user’s watch history and liked videos. AI helps to suggest the content that the user might like; this increases the time a viewer watches the content on the platform
Video marketing has entirely changed after the introduction of artificial intelligence. Marketers use AI to connect with their target audience and create efficient video content for them.