Augmented reality (AR) has gained considerable attention across all the business and consumer markets. AR technology's affordability and applicability have accelerated the rate of its adoption. When virtual reality (VR) had emerged on the scene, the chances of how VR experiences could transform our daily lives were overloaded by tech startups and innovators. Moreover, the current trajectory of technological innovation does not include bulky headsets and carefully crafted virtual worlds. In the meanwhile, AR, where virtual reality layers enhance our everyday experiences, is the primary driver of new, immersive features that transform not only products but also digital platforms and consumer experiences at all levels.

When Apple announced the ARkit in iOS 12, we saw a chance to take immersion from the abstract language learning and brought it into our learners' real-world lives. Using AR features through smartphones, it is noticed that identification of objects is not only to see things in the learning environment but also to pin information such as translations to the same objects.

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We will see how AR can support the customization of the language learning understanding by enabling the smaller software engineering teams to lean on the newest technology. It pays to partner with other platforms at the beginning of a new technology effort. Platform providers are very often hungry for adoption and can help companies succeed, help integration and use development team feedback to exploring new features and upgrades. Apple is working diligently with ride-sharing apps to find new ways of using augmented reality. Apple has indeed filed a solution patent that would allow customers to hold their iPhones in order to identify the vehicles that pick them up or assist drivers identify their passengers in similar ways using a blend of GPS and object identification features.

It is expected that the AR market will reach $209 billion by 2022. Moreover, companies should take full advantage of AR's flexibility instead of using it as a stand-alone function, generating bonus content or functionalities for users and utilizing this innovative approach as evidence of the brand's quality.   

By ushering AR into the lives of customers, whether they are language learners, gamers or just consumers, a new level of customer confidence can be created that can place the company as a figurehead in the industry.