The level of competition in the field of app development and marketing has forced mobile app marketers to extend their focus on all areas of markets in both domestic and international markets. However, as the number of advertisers who are victims of mobile ad fraud increases, the damage is $4.9 billion, with some advertisers losing up to 80 percent of their ad budget. In this scenario, Adjust, a mobile measuring and fraud prevention industry leader, provides mobile app marketers worldwide with high-quality analytics, measurement, and fraud prevention solutions that enable them to make smarter, faster marketing choices. Adjust is a marketing partner with Facebook, Google, Snap, Twitter, Line, and WeChat platforms. Over 25,000 applications have implemented Adjust solutions to improve their performance.
“This acquisition not only brings technological synergies and a complementary customer base but will also contribute to our goal of empowering our clients to grow their business and move markets"
Partnering with other eminent companies is one of the prominent growth strategies of Adjust, to provide new insights toward the global mobile app marketing measurement and fraud prevention industry. Collaboration with Acquired.io is the most recent acquisition of Adjust, leading data aggregation platform. Acquired.io is a “command center” for the acquisition of users in mobile apps, which allows advertisers to use their data in a single environment. The company has a single dashboard for UA teams to manage all their channels, allocate budgets, and create rules for automated decisions. The product automates and simplifies the day-to-day tasks of UA teams by reducing manual work so that they can effectively scale their UA. The integrated SaaS solution automates and simplifies the management of multi-channel campaigns for mobile users. Acquired.io’s SaaS solution, launched in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, automates multi-channel campaign management to dramatically reduce repetitive workflows and allows user acquisition teams to focus on what really matters-optimizing the campaign to drive ROI.
The number of customer acquisition channels has increased from 700 to over 1,500 since 2015. Indeed, customer acquisition managers must handle dozens of mobile advertising channels at the same time. Each channel has a single set of manual and repetitive operations that are automated by Acquired.io’s aggregation platform.
The deal follows the heels of Adjust’s market in India this summer and last year in China. It also strengthens the global footprint of Adjust, expanding its vision to unify marketing activities of advertisers and offering its global customer base the best-in-class solutions. Adjust currently has 15 offices around the world. Since 2013, the company's revenues have more than doubled every two years and increased to 300 workers while retaining profit margins. Christian Henschel, Co-founder and CEO of Adjust says, “This acquisition not only brings technological synergies and a complementary customer base but will also contribute to our goal of empowering our clients to grow their business and move markets.”