The augmented reality (AR) technology has made significant inroads across various industries with its ability to overlay virtual information over the real environment. Many enterprises have been implementing this technology for different innovative purposes. According to a report by IDC, the AR spending across industries will grow at a CAGR of 113 percent.
AR tools offer a composite view by superimposing a computer-generated image on a user’s view of the real world. Let’s deep deeper to understand the effects of AR technology on various industries:
Manufacturing Design: Traditionally, manufacturing companies assumed conditions that were close to real operating conditions for asset design. Many companies used 3D models to simulate actual world conditions. However, AR tools allow the designers to design in augmented real conditions without having real conditions present around the 3D model. For example, Alstom Transport uses AR solutions to create a real environment based on how trains operate, allowing designers to get an authentic sense of design in operating conditions.
Technical Talent Development: AR tools can make training more efficient by offering interactive methods. It has the ability to address the shortcomings of conventional training methods. AR-enabled digital training tools can act as a personal trainer by offering around the clock assistance.
Retail: AR solutions can provide a significant boost to the retail industry. AR tools deliver efficient product catalogs to retail customers. The retailers are using AR to offer product information as soon as they pick it up from the shelf. Many retailers are also using the technique for product comparison to enhance the customer experience. The AR tools are also enabling customers to virtually try a product before they buy it.
Travel and Tourism: Travel and tourism can be more adaptive to AR technology than many other industries. AR tools can provide interactive navigation, allowing users to find a location with ease. Many AR-enabled applications offer virtual tours of places, that enables a tourist to get a view of the areas beforehand.