Many modern organizations are providing new insights for various growth strategies; one of the key growth strategies that businesses apply is acquisitions. AnyMind Group, a provider of AI solutions, has recently acquired with Acqua Media, publisher trading desk headquartered at Hong Kong serving more than 252 publishers from Hong Kong, Taiwan, Beijing to Sydney. After 30 months of operation, it is the second acquisition of the company.
AnyMind Group is based on a simple philosophy of growth for all, which applies to all AnyMind Group stakeholders and also extends to the technologies front. The company is committed to continuous and consistent innovation, with new technologies at the forefront. This commitment to growth and innovation, together with strong business models and AI-driven solutions, ensures that all ecosystem players benefit and thrive.
Acqua Media offers ad monetization services to premium web developers and application developers in conjunction with programmatic strategy consulting. It specializes in monetizing websites and mobile apps via Google AdX, AdMob, AdSense, and DFP. It was four months after the merger that Acqua Media used big data and AI to match advertiser demand with developer inventory, automatically optimize the CPM value and proprietary automatic input technology via the AdAsia Digital Publishers platform.
“First of all, we have to identify the opportunity. IO business is not going to grow. Everything is going to be programmatic and PMP. Technology is the key to bring us and our partners to the next stage"
AnyMind Group benefited from the first merger of both advertising channels and industry resources with the Japanese publisher FourM Trading Desk. Simultaneously, FourM used the technology available in the AnyMind Group. AnyMind believed this cohesion would take place and benefit publishers. AdAsia Holdings, a subsidiary of AnyMind Group, has partnered with Adloox, a global independent advertising and insight platform, to offer advanced advertising solutions to advertisers and publishers in order to provide customers with added value. Developers can use the AdAsia Digital Platform for Publishers to access adloox tools and insights–providing publishers with access to authentication tools that identify inventory visibility and invalid traffic.
“First of all, we have to identify the opportunity. IO business is not going to grow. Everything is going to be programmatic and PMP. Technology is the key to bring us and our partners to the next stage,” says Ben Chien, managing director of Greater China, AnyMind Group. Both the advertiser and the publisher will continue to innovate further. The business looks forward to growing more and offer best-in-class solutions to the customers.