CIOAdvisor Apac

  • Home
  • Vendors
  • News
  • Conference
  • Whitepapers
  • Newsletter
  • Subscribe
  • About Us
  • Specials

  • Menu
      • Ad Management
      • Application Security Testing
      • Artificial Intelligence
      • BPO
      • Contact Center
      • Data Analytics
      • Deep Learning
      • Digital Marketing
      • Digital Transformation
      • Disaster Recovery Services
      • Disinfection and Sanitization
      • E-Invoicing
      • Ecommerce
      • Govt Tech
      • HubSpot
      • Human Resource
      • ICT
      • IoT
      • Laser and Photonics
      • Leadership Development
      • Logistics
      • Machine Learning
      • Marketing Technology
      • Mobile Application
      • Parking Management
      • Payment And Card
      • SDN
      • Telecom
  • Digital Transformation
  • Logistics
  • IoT
  • Payment And Card
  • Artificial Intelligence
Specials
  • Specials

  • Ad Management
  • Application Security Testing
  • Artificial Intelligence
  • BPO
  • Contact Center
  • Data Analytics
  • Deep Learning
  • Digital Marketing
  • Digital Transformation
  • Disaster Recovery Services
  • Disinfection and Sanitization
  • E-Invoicing
  • Ecommerce
  • Govt Tech
  • HubSpot
  • Human Resource
  • ICT
  • IoT
  • Laser and Photonics
  • Leadership Development
  • Logistics
  • Machine Learning
  • Marketing Technology
  • Mobile Application
  • Parking Management
  • Payment And Card
  • SDN
  • Telecom
×
#

CIO Advisor APAC Weekly Brief

Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from CIO Advisor APAC

Subscribe

loading
  • Home
  • News
Editor's Pick (1 - 4 of 8)
left
How Cloud Migration Fueled Digital Transformation and Global Growth for ACI Specialty Benefits

Ryan Fay, Global CIO, ACI Specialty Benefits

Configuration Management Technology and Its Use in Information Technology Management Operations

Kelly Summers, CHCIO, SVP & CIO, Maricopa Integrated Health System

The Advent of Crypto

Grant Brett, CIO, Forex Club

Supporting Business with the Right Technology

Andy Jurczyk, CIO, Seyfarth Shaw LLP

A Closer Look at Block Chain Technology

John Shea, CIO, Eaton Vance

Why are enterprise blockchain solutions not widely adopted yet?

Mariana Gómez de la Villa, Program Director Distributed Ledger Technology, ING

Blockchain: The answer to solve the perennial issues in the Telecom Industry

Neeti Virmani, Venture Partner, Loyal VC

Tug-of-War: Will Blockchain Bring Data Ownership Back to Users?

Nicole Nguyen, Head of APAC, Infinity Blockchain Ventures

right

THANK YOU FOR SUBSCRIBING

How Blockchain Transforms the Marketing Challenges into Opportunities

CIOAdvisor Apac | Monday, February 04, 2019
Tweet

The Blockchain technology isn't just hype; it can change the world as the internet did a long time ago. The shared database technology has been hailed as the next big thing, many of which have their reputations and personal fortunes.

The objective of advertising and marketing is to reach specifically defined and profiled audiences. It offers more flexibility and can potentially save time and money on lead generation costs. This allows marketers and advertisers to more personally and efficiently define unique value points for target audiences. As a result of the blockchain, the targeting data for customers grows, so that the intermediary with impact marketing can now be eliminated. Blockchain helps solve many problems because the system is transparent and encrypted; companies can quickly determine if advertisers are members of the target audience and thus save millions on annual advertising costs. With the application of blockchain, the infrastructure would be in place to make and accept payments, to track contracts and to verify users. No external payment or verification solutions could be found and implemented.

The blockchain is shared livestock which is decentralized and tamper-resistant. It enables verified contributors to store, view, and share digital information in a safe environment that promotes confidence, accountability, and transparency in business relationships.

Check out APAC CIOAdvisor's Top APAC Blockchain Solution Providers  - BitPost, Decentralized Vision, Diginex ,...

Blockchain technology can facilitate the use of state-of-the-art ad block technology and introduce a range of unethical uses for certain visitor resources. The CPU power supplied by blockchain could ensure that advertisers can always push through and make sure their ads are viewed. In the advertising industry, several companies have caught this new technology wave, for example, iBuildApp Network, Basic Attention Token (BAT), AdChain Qchain, and SmartyAds.

Thefts can still occur, even with blockchain in place. However, the thefts are caused mainly by attempts to lay services on top of the blockchain and not by the core technology. And while blockchain networks are built on the concept of decentralized control, the infrastructure can leave vulnerabilities open to unauthorized access and tampering. It is therefore important that companies use a blockchain technology for enterprises, the right infrastructure, and the right services.

Featured Vendors

  • MVI Technologies: Innovative, Future-proof Financial and Payment Switching
    MVI Technologies: Innovative, Future-proof Financial and Payment Switching
  • DATAMARK: Process Driven Solutions in Action
    DATAMARK: Process Driven Solutions in Action
  • IMACREA: Shaping the Future of Teleworking
    IMACREA: Shaping the Future of Teleworking
  • PuzzleBox BPO, Inc.: A Hybrid Platform for Customer Support and Sales Empowerment
    PuzzleBox BPO, Inc.: A Hybrid Platform for Customer Support and Sales Empowerment
ON THE DECK

Read Also

Safeguarding Quality through Proactive Risk Management

Cultivating a Culture of Agility: Nurturing Adaptability for Organizational Success

Governance for Smarter KPIs: Enhancing Performance Measurement

Embracing the Irreplaceable Human in Business and Beyond

Leveraging Gamification for Deeper Financial Engagement

Generative AI: The Game-Changer Automates Marketing For The Retail Industry

Loading...

I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

Copyright © 2025 CIO Advisorapac. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy Policy |  Sitemap

follow on linkedinfollow on twitter
This content is copyright protected

However, if you would like to share the information in this article, you may use the link below:

https://www.cioadvisorapac.com/news/how-blockchain-transforms-the-marketing-challenges-into-opportunities-nwid-1294.html