The ubiquity of data and the need to analyze the data for effective business growth is giving rise to the implementation of artificial intelligence (AI), and machine learning (ML) tools for data analytics. These tools analyze data and help companies to learn more about their business strategies, helping them in making both short term and long term decisions. Data analytics help businesses to identify the areas which are running inefficiently. Here are a few points to consider for useful data analytics:

Unstructured Data Proliferation: Companies gather both structured and unstructured data. Unstructured data consists of audio, video, and non-numeric type of data, which requires advanced techniques to get those data in a structured format. Organizations need to capitalize on both structured and unstructured data to gain maximum benefits. Advanced analytics tool can analyze both types of data, offering great insights into their business processes.

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Real-Time Models: Traditionally, data analytics of enterprises used to focus on long term goals. Therefore, companies used to look at the information throughout the year to make decisions. However, in today’s competitive market businesses require real-time analysis of data to make effective business decisions. AI and ML tolls can allow companies to analyze the data in real-time, allowing them to stay ahead of their competition.

Deliberate Data-culture Initiatives: Businesses are rapidly integrating data into their company culture. Data scientists are using advanced data analytics tools to create solutions that answer complex business questions.

Mass personalization: Today the customers demand services that are customized to their requirements. Enterprises need to analyze customer behavior in order to improve customer experience. Data analytics tools use algorithms that can categorize customers according to their behavior and interest, helping an organization to offer customized services to their customers.

Automation and AI: Automation solutions can complete repeated and redundant tasks with great efficiency in real-time, allowing companies to use their workforce in more productive works. On the other hand, AI tools enable companies to create real-time models. AI and Automation tools also mitigate the risk of human error.