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Editor's Pick (1 - 4 of 8)
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The Changing Landscape of IT

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Lula Mohanty, General Manager, IBM Global Business Services Asia Pacific

Enterprise Mobility Solutions - A Holistic Way Forward

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Sharon Samson, Head of Enterprise Mobility, ANZ

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Kevin Dawson, VP, Information Services, Los Angeles Biomedical Research Institute

Everything You Think You Know, May Have Been Wrong!!

Angus Vickery, Lead Technology Strategist & Architect, CSIRO, Australia

Virtualization and the new dawn of Data security

Ajay Sunder, VP of Digital Transformation, Frost & Sullivan

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Hubspot's Sales Hub Empowers Midmarket Customers

CIOAdvisor Apac | Thursday, October 22, 2020
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Hubspot is dynamically making customer relationship management software easy and transparent for midmarket customers.

FREMONT, CA: The realm of marketing is increasingly gaining a transformative makeover with the advancements and innovations in technology. Hubspot is a high tech, smart, and intuitive platform that aims to take the marketing industry to the next level. The customer relationship management (CRM) platform is an active boon for the arena of marketing. Well, Hubspot has its new sales hub, which is fully proactive, which is primarily focused on empowering midmarket customers. Known for its specialty in inbound marketing conceptualization, Hubspot is looking to rationalize and transform the pandemic landscape to swarm in more number of sales.  

The CRM tool that is offered by Hubspot is not new to the world of business. The tool further has proved its worth in addressing the issues for both the customers and the sales personnel. At the same time, this CRM system is focused on designing and following a fully comprehensive approach in holding the customers, management teams, marketers, and the salesforce together within a prospective business network to boost leads and their conversions. The latest sales hub that the platform of Hubspot supports would majorly help the business models and the support staff with a set of robust, powerful, and purposeful tools that can offer the midmarket customers with all that they look for.

This new product is aimed more at smaller and medium-sized businesses. Hubspot has also been engaging itself in making the process of sales simple, effective, and more and more practical. While the complex marketing suits and ad campaigns are mainly taking over the stage of business, Hubspot and its offerings, especially the new and innovative fully automated sales hub, is not only tweaking the sales workflows to optimize sales but optimizing the customer management dimension as well. All in all, Hubspot is empowering both the marketing and sales aspects of the business along with the customers.   

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