CIOAdvisor Apac

  • Home
  • Conference
  • Newsletter
  • Whitepapers
  • News
  • Subscribe
  • About Us
  • Specials

  • Menu
      • Ad Management
      • Application Security Testing
      • Artificial Intelligence
      • BPO
      • Contact Center
      • Data Analytics
      • Digital Marketing
      • Disaster Recovery Services
      • Disinfection and Sanitization
      • E-Invoicing
      • Ecommerce
      • Govt Tech
      • HubSpot
      • Human Resource
      • ICT
      • IoT
      • Laser and Photonics
      • Leadership Development
      • Logistics
      • Machine Learning
      • Marketing Technology
      • Mobile Application
      • Parking Management
      • Payment And Card
      • SDN
      • Telecom
  • Leadership Development
  • Disaster Recovery
  • Payment And Card
Specials
  • Specials

  • Ad Management
  • Application Security Testing
  • Artificial Intelligence
  • BPO
  • Contact Center
  • Data Analytics
  • Digital Marketing
  • Disaster Recovery Services
  • Disinfection and Sanitization
  • E-Invoicing
  • Ecommerce
  • Govt Tech
  • HubSpot
  • Human Resource
  • ICT
  • IoT
  • Laser and Photonics
  • Leadership Development
  • Logistics
  • Machine Learning
  • Marketing Technology
  • Mobile Application
  • Parking Management
  • Payment And Card
  • SDN
  • Telecom
×
#

CIO Advisor APAC Weekly Brief

Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from CIO Advisor APAC

Subscribe

loading
  • Home
  • News
Editor's Pick (1 - 4 of 8)
left
Payments: A neglected tool for improving customer retention

Tomasz Kurczyk, Chief Transformation and Digital Officer, AXA

Can Edge Computing Stimulate Novel Applications for Enterprise Customers?

Jake Saunders, VP Asia-Pacific, ABI Research

5G Network Status Update

David Turkington, Head of Technology, GSMA

MOBILE APPS IN THE NEW DECADE

Bibaswan Banerjee, Director, CRM and User Analytics, Klook

How 5G + blockchain + IoT + Mobile apps and devices are about to lead us to a

Maurice Audinet, Head of Digital Transformation, Jurlique Hong Kong Limited

The Future Lies in Digitizing Logistics

David Christopher, VP Product & Technology, Anteraja

Trust in Every Bite: How GSF Envisions the Food Supply Chain for the Digital Era

Guilda Javaheri, Chief Technology Officer, Golden State Foods

Freight Audit & Payment Hardships & Solutions

Michael Owings, Vice President of Corporate Services and Support, Southeastern Freight Lines

right

THANK YOU FOR SUBSCRIBING

iClick Launches New Marketing Analysis Tool - iNsights

By CIOAdvisor Apac | Wednesday, September 30, 2020
Tweet
HONG KONG - iClick Interactive Asia Group Limited ("iClick" or the "Company") (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China launched its flagship marketing analysis tool, iNsights, which gives brands in-depth and actionable consumer behavior insights to drive more effective marketing campaigns.

iNsights is an efficient one-stop tracking solution that tracks and analyzes cross-channel campaigns covering China and overseas markets, eliminating the difficulties of using multiple marketing tracking systems. Utilizing full-data analytics to produce reliable and accurate insights, iNsights provides brands a better understanding of marketing-driven traffic as well as on-site audiences behaviors and facilitates more effective re-targeting. It also embraces a user-friendly dashboard that renders complicated data into visualized interactive graphics that deliver actionable insights.

As a strong addition to iClick's iSuite solution, iNsights empowers global marketers to efficiently track and analyze audience behavior during marketing campaigns and enables them to re-target audiences more precisely. Combined with iAudience, iAccess, iActivate and other iSuite products, iNsights completes the full campaign cycle including the identification of target audiences, omni-channel ad placement, marketing campaign analytics and look-alike remarketing, empowering more effective long-term ad campaigns across multiple markets.

"iNsights effectively addresses the difficulties presented to marketers by the shallow insights provided by raw data and selective sampling data analysis, as well as the inconvenience and incomparability of multiple tracking systems for different regions," said Frankie Ho, President of International Business at iClick. "Our recent update of iAudience and the launch of iActivate and iNsights are part of iClick's commitment to continually build up and develop the best full-stack solutions for global marketers. iClick has always devoted itself to helping brands gain a better and deeper understanding of markets in real time and to creating the best marketing strategies driven by data and advanced algorithms."

Featured Vendors

  • MVI Technologies: Innovative, Future-proof Financial and Payment Switching
    MVI Technologies: Innovative, Future-proof Financial and Payment Switching
  • Dell Technologies: Transforming the Present for the Future
    Dell Technologies: Transforming the Present for the Future
  • SAP Litmos: Where Learning Innovation is The Name of The Game
    SAP Litmos: Where Learning Innovation is The Name of The Game
  • Unis WDC: High-Performance Intelligent Storage Solutions
    Unis WDC: High-Performance Intelligent Storage Solutions
ON THE DECK

Top Vendors

SDN 2020

Top Vendors

Previous Next

Read Also

Leadership Developments: Key Reasons to Invest in it

Leadership Developments: Key Reasons to Invest in it

The Significance of Leadership Development

The Significance of Leadership Development

How is AI Changing Digital Marketing for Better?

How is AI Changing Digital Marketing for Better?

How Significant is it to Have a Digital Marketing Strategy

How Significant is it to Have a Digital Marketing Strategy

How Machine Learning Helps in Finance

How Machine Learning Helps in Finance

Building a Successful Digital Marketing Strategy

Building a Successful Digital Marketing Strategy

Loading...

I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

Copyright © 2021 CIO Advisorapac. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy Policy |  Sitemap

follow on linkedinfollow on twitter
This content is copyright protected

However, if you would like to share the information in this article, you may use the link below:

https://www.cioadvisorapac.com/news/iclick-launches-new-marketing-analysis-tool-insights-pnid-15.html