Mobile applications (apps) are built for a specific platform, as Android for a Nokia device or iOS for an iPhone device. Mobile apps are installed and downloaded via app store, and they have access to system resources as GPS and camera function. The functions of the mobile apps are limited only in the respected devices only.

Web apps are not adapted on any particular devices, and they are accessed via internet browsers.  Web apps do appear as mobile apps because of their responsive nature.

Both mobile and web apps follow similar design, fonts, and color scheme, they are different products. Mobile apps work offline, and web apps need an active internet connection to run.

Mobile apps’ pros:

Increases user interest: Mobile apps aid the easiest way to showcase the products or services to the customers. The customers use the apps as a one-stop point to get all the information whenever they need.

Enhances engagement: Mobile apps continuously display the attractive offers and products that hard to be avoided for the customers.

Promotes promotions in real-time: The retailers can lure their customer to shop from their stores, or they can publicize new launched stores or products to the customers individually by notifications and messages by native apps.   

Supports more quickly: Mobile apps take less time or no time to respond after receiving any query from customers. The apps offer accurate instructions to be followed.

Can be used with ease: Users today demand friction-free experience. And mobile apps are able to deliver it according to the customers’ need.

Follows personalization: Native apps target users by personalized interests in various fields as shopping, movies, and games. Apps provide notifications followed by times, interests, seasons, and trends on a regular basis.

Web apps’ pros:

Availability: Web applications can be accessed via browser from devices as smartphones, tablets, or computers. They don’t need to be downloaded or installed. 

Compatibility: Web apps can reach to the users across different types of mobile devices. Moreover, website URLs are easily integrated with other mobile technologies as SMS, QR Codes and NFC (near field communication).

Upgradability: Websites are more dynamic in terms of flexibility to update content. Its easy to change or edit the design or content of a web app.

Findability: Web apps are easier for users to find because the pages can be displayed in the search results and listed in the specific directories. 

Its important to consider the business goals, the convenience of users and features that the mobile apps and the web apps have before counting on them.