Online Marketing Seizing Automation OpportunitiesBy CIOAdvisor Apac | Friday, November 30, 2018
Online Marketing is not a one-and-done tactic but is a source, comprising numerous touch points such as social media, inbound marketing, and email marketing as well as sales efforts to analyze the buyers’ interest through conversation.
Online marketing can be a repetitive process, since the goods which are being sold by the company is similar, and the marketing team will use most repetitive sentences to convey consumers about the product and its description. This traditional process is found to be a time-consuming; it is also quite challenging process to respond personally and to keep track of the entire prospect in delivering personalized content to the clients. To overcome these challenges, automation comes into picture with its ability to interact with the customers in real time through autobots.
In today’s competitive market, it is essential to know about the clients who are depending on the manufactured product and the client to whom marketing is to be done as well as the client who is purchasing the product. It is easily known through automation by sending an automatic reply email to the consumer about the uniqueness of the product along with its description and discounted price. Moreover, a thorough study on customer database repeatedly helps to upgrade the marketing automation and business strategy in selling the products efficiently.
Furthermore, with evolution in technologies, the marketers should be completely “on their toes” to analyze the advancement and select the best approach to ascertain high customer requirements. This process involves several steps such as creativity, where the marketer can achieve a huge amount of profit by providing modern technological aspects through integrated automation online marketing along with real-time practical functionality. Mark Schaefer, author of the book “Born to Blog,” has stated that social media is a unique platform which can’t be understood through teaching, but should be experienced, to extract the complete advantages from the system.
The automated web intelligence and event management techniques, known as data analysis tools should be deployed in every online marketing to extract insight about how the particular web page is being used, the total recorded data about online traffic and the time a user spent on the specific page. Based on the data captured, valuable insights can be discovered to study the consumer requirement and boost the performance of the company. With no end to advancement in automated technologies, the best should be identified to enhance the effectiveness in the field of online marketing.