The Impact of Augmented Reality in RetailBy CIOAdvisor Apac | Wednesday, May 15, 2019
As more customers are demanding enhanced digital experiences, businesses are also accelerating their digital transformation journey. The retail industry in particular, shoppers are exploring their purchasing experiences through social networking, mobile, and various other digital channels. To keep in pace with the expectations of the digital customers, retailers must look forward to leverage digital technologies to drive advanced level of customer engagement and competitive edge.
Thanks to the rise of ‘Augmented Reality’ (AR), retailers can now attract new customers, easily. AR provides immersive experiences enhancing a user’s perception of reality by combining physical and virtual elements. With social networking and mobile applications shaping up consumer preferences, AR gives them real-time access to more customized retail experiences.
AR is not only easy to use and engaging, but also resolves all the challenges of merging physical experiences with digital content. Alongside, AR also creates brand awareness and augments customer engagement in an enticing way, enabling companies to keep the ownership of the customer experience through the use of mobile apps.
By leveraging AR, retailers can create more touchpoints, offer frictionless shopping, and offer customized loyalty programs, making the shopping experience feel unique to each consumer. These AR capabilities boost customer engagement, allowing them to move between real and virtual experiences with ease, thus delighting customers.