If brands have a strategic marketing plan, it will support in accelerating digital transformation and company growth.

FREMONT, CA: At one point, online marketing was just a new way to market. It opened up a form of media on which to sell goods and services. But within few years, the necessity of digital marketing has become something else. It has become a vital part of what a business is to its customers. It is no longer enough to have a website or run an un-focused ads campaign. As the Internet becomes entwined with everything people do, the importance of digital marketing is becoming crystal clear. Here are some reasons why brands need a digital marketing strategy to thrive.

The group of potential customers found online is a massive group of people that brands are likely to attract locally. Using digital marketing, brands can reach an enormous audience in a cost-effective and measurable method. Customers today demand online services. Perhaps, more importantly, brands won't understand the online marketplace. The dynamics will be different from conventional channels with different customer profiles and behavior, propositions, and marketing communications choices. There are many tools available from the main digital platforms to see how brands are tapping into attracting them to the site or seeing how many people interested in products or services or sector firms could reach through social media platforms.

It is common for digital marketing efforts to be completed in silos whether that's a digital marketer, sitting in IT, or a different digital agency. It's seamless that way to package 'digital' into a convenient chunk. Everyone agrees that digital marketing works best when integrated with conventional media and response channels. Experts recommend developing an integrated digital marketing approach, and once digital transformation is complete, digital will be part of the brand's marketing plan and part of the business. Insufficient resources will be assigned to both planning and executing e-marketing. There is likely to be a lack of e-marketing skills, which will make it complex to respond to competitive threats effectively.