Zanroo, a leading Enterprise social listening, and monitoring tool provider have appointed Joven Barceñas as the new Regional Director, Marketing & Commercial. Joven has worked for a marketing magazine for six years as the regional head for advertising and sponsorship sales.
Zanroo is Southeast Asia’s fastest-growing martech company, which aces the industry with a suite of marketing intelligence solutions that are integrated with open-source API’s. Zanroo’s newest platform Arun is an open API solution that utilizes AI to enable optimal M2M (machine-to-machine) communication. The platform consists of various powerful modules including social listening, social desk and social campaign which allows marketers to obtain a holistic view of their brand in relation to all aspects of social media. Arun integrates necessary existing technologies such as CRM, chatbot, AD-automation and more to empower businesses with personalized customer experience in real-time and create a unified, centralized management system of their customers.
Zanroo forayed into the martech landscape in 2013 with innovations that changed the way social media was utilized until then. Zanroo’s first offering, social listening went on to revolutionize the connected era and allowed customers to filter the noise and focus on the brand relevant conversations on social media channels. The quality that sets Zanroo apart is its in-depth understanding of local culture, language, and social media channels, along with enormous amount of regional data, which allows users to capture more relevant information that translates into actionable insights. Apart from English, their expertise in local languages like Thai, Mandarin, Cantonese, Bahasa, Burmese, Vietnamese or Japanese benefits clients in terms of receiving strategic insights that boost the endeavors toward effective branding. Joven Barceñas will head Zanroo’s marketing efforts in the company’s key markets which include Thailand, Malaysia, Singapore, and Indonesia. In addition to that, he will also act as an additional force to increase business development activities in the regions as mentioned earlier.