With search engines and social media platforms, targeting the audience is a piece of cake. However, offline marketing is still effective.
Fremont, CA: Marketing has witnessed a paradigm shift with the rise of smartphones and the internet. Today, brands start a business, create a Facebook page, tweet about industry news, and send push notifications to customers. The channels used by organizations to engage with customers are also evolving. Even in the modern digital age, few offline marketing tactics are still prevalent. A combination of online and offline marketing strategies is ideal for brands. Competition in online marketing is already incredibly fierce, and in scenarios, they must resort to old school marketing tricks to get customers. Here are a few offline marketing strategies.
While technology is making huge waves, it is shocking to see that an old fashioned mail delivered by the Post Office still works. A study conducted in 2015 shows that the response rates from direct mail were 20percent higher than an email. A direct mail does not have to go through the spam filter. Brands can procure the list of prospects from a broker or send them geographically. The biggest concern of using physical letters is the perceived cost of implementation, and according to the study, data reveals that the investment is well worth it. Sending direct mail gives more exposure to the brand's offers without being invasive, just like consistent emails.
In the United States, there are approximately 4,000 telemarketing firms. Even though 72 percent of phone numbers are registered for the do not call list, telemarketing still works. It is useful for B2C, and there are plenty of ways that make it more effective. However, without adequate training, telemarketing would turn out to be a disaster. So, organizations should either train their employees or outsource it to a group with expertise. In case organizations hire a group to make calls, they must review random calls to ensure that the group is not misrepresenting the company.
According to a study by MarketShare, television still has the highest efficiency at achieving KPIs such as sales and new accounts. Despite platforms like YouTube, TV is still compelling, and it attracts customers, especially during sporting events. Television advertisements are expensive but can be reasonable once the brand can make a profit. Due to the high level of competition in the market, companies must hire experts where the learning curve will be minimal with less turnaround time.
The misconception that no one listens to radio is costing brands a lot of money. According to a study by Nielsen, the brands that invested 1 USD in radio received 6 USD in return within 28 days. Using famous personalities and celebrities can be positive for brands. Experts say that running ads with ten words or fewer sticks with the listeners and repeating it over and over can sink it in. The ads must also contain phone numbers and website URL multiple times.
Even though organizations are successful in online marketing, offline marketing tactics can lower the cost of customer acquisition and help them generate revenue. Using just one medium is restrictive, and organizations must diversify their marketing efforts to gain more traction in the market.