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Is Big Data the Key to App MonetizationBy CIOAdvisor Apac | Thursday, March 21, 2019
Mobile development companies are now making use of big data to create new and improved mobile applications. DataVersity helps address many complex tasks such as the scale of production, targeted advertising, and a deeper understanding of consumers. Big data helps to improve marketing strategies more readily than the development of applications. In order to stay updated with these factors, it requires a lot of data collection and management which is a quite complex process. However, with the help of big data, these processes are made easy and help to prepare better marketing strategies.
Performance management tools for applications make it easy and meaningful for mobile companies to manage application performance. These tools monitor user behavior and further assist both the developer and the consumer in carrying out their actions. In different gaming contexts, applications based on motion sensors can be used to prevent theft. New users use one or other e-commerce apps or websites to buy or sell products every minute. More than a third of e-commerce sales are now accounted for by mobile marketing. Application developers must, therefore, develop applications that offer customized user experience and more comfortable transactions.
The mobile app development might be fun and exciting to show one’s creative, technical, and development skills. However, it will be more beneficial to find a way to monetize this knowledge. The simplest option is to create the payment processing application with user-friendly operation and free alternatives so that consumers recommend to it others without much delay.
If the focus of an application is mainly on providing some type of content such as news, videos or other continuous information, a subscription model may be the way forward. This is more like the freemium model; the only difference is that it can be shown with teasers for premium content in the free app, instead of separate apps but access is granted only when the consumer has paid to access the particular content. According to Statista, by 2022, the number of app downloads is expected to reach 258 billion. Also, mobile apps are expected to generate revenue from app stores and in-app advertising of $188.9 billion by 2020, according to the same report.