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Recent tech-driven Developments Transforming the Future of Digital MarketingBy CIOAdvisor Apac | Wednesday, April 17, 2019
To keep pace with the digital marketing trends, it is essential for marketing professionals to choose between practical and fanciful digital ideas. The emerging tech-driven promotional and business expansion solutions connect commercial market requirements with the impact of digital evolutions. Hence, digitalizing the marketing realm serves as one of the most critical ways for the marketing and advertising sectors to avail benefits of digitalization. The ever-evolving creative digital marketing ideas emerge as trends, which the industries wait to adopt; few of them are as follows.
• AI-Based chatbots
Chatbots play a significant role in translating promotions into sales. To enhance customer experience companies are now adopting the concept of AI-based customer assistance. Remembering the customer preferences, and serving them instantly, chatbots ensure accuracy and efficiency. With the influence of artificial intelligence on the industry-level marketing paradigms, businesses are successful in attracting more and more customers towards the business idea.
• AR and VR advertising strategies
Bringing fancy to reality, Augmented Reality (AR) applications create ads which seek the attention of the audience. Virtual Reality (VR) simulates realistic environs, which allows customers to explore the overall product dynamics, and features. AR and VR-focused marketing trends undoubtedly boost the brand’s market value.
Check out: Top Digital Marketing Companies
• Voice integrated visual search
Companies are now adopting high-tech search techniques to offer advanced voice-enabled visual capabilities to the customers. Visual search methods allow the page visitors to scroll through multiple products and services provided by the brand in the form of images, pictures, infographics, vibrant and colorful portfolios, and more.
As the software ecosystems upgrade, past ideas go off-trend, and it is not an option for the businesses to stay afloat with the emerging digital infrastructures in order to transform the immediate future of digital marketing.