For a business to grow, a website is essential. Digital marketers use several web analytics tools to understand the performance of the website and gain insights.

Fremont, CA: Today, the internet is one of the best mediums for marketing for a business of any size. With dependence on the internet, companies need to know their performance on search engines to optimize their quality and quantity of work. To analyze a website’s performance, website analytics are some of the best tools. However, every analytics tool is different. Here are a few web analytics tools.

Google Analytics

Google Analytics is the first choice of digital marketers as it is provided by Google and provides accurate insights. It is popular because it gives free relevant information, and it comes with plenty of resources and techniques to help navigate with search engine optimization efforts, content management, and other factors contributing to the success of a website. For better performance on the search engine results page (SERP), Google Analytics can help a marketer better understand algorithms like Penguin and Panda. The more a digital marketer understands these algorithms, the easier it is to avoid penalties.  

KISSMetrics

KISSMetrics is an excellent analytics system for E-commerce platforms. Its functions are applicable for business websites or pages, but its primary purpose lies in tracking and organizing information such as customer data. It is an ideal system for start-ups who need extra help in organizing their data. Moreover, the user can set specific pop-ups for their targeted audiences at a particular time with KISSMetrics. With pop-ups, the audience does not leave the site as there are no annoying ads, and the visitors might find the pop-ups informative. Ultimately, it helps in link-building and SEO as there are more authoritative links on the website.   

Mint Analytics

Compared to other web analytics tools, Mint charges 30 USD up front, but there are no recurring costs. Mint is famous for its user-friendly layout, which includes information compiled in easily readable graphs and charts. Mint might be the best analytics tool if the user is a visual learner. The tool informs the user of the response of the visitors to the website as well the type of content they click. Brands can write content based on the most-read topic and produce large quantities of similar material to attract new clients or customers.

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