Nowadays, people rely more on the internet to find businesses, shop for products and services, and interact with brands. So, marketers need to come up with innovative ways to reach and engage their customers.

FREMONT, CA: Marketers have always loved the concept of easy-to-create quizzes, polls, and more can turn passive visitors into active participants. Like other years interactive marketing will also evolve this year; but interactive marketing campaigns will only work if they can get users to choose to participate in them.

Here are a few things to expect in the world of online quizzes and interactive marketing in 2020:

More customization

All the campaigns are unique in their way, and it is the need of marketers to rapidly create bespoke content that will deliver the results they need. Quiz, poll, and other formats will move beyond the current one-size-fits-all approach and into new avenues that allow for more customization, enabling marketing teams to create a mix-and-match recipe to ensure that everything fits the needs of their customers. 

For example, imagine wanting to create a standard three minute, an eight-question quiz to qualify leads. Beyond sticking to a strict quiz or poll, marketers will be to mix and match within the questionnaire. Questions one and two might be single or multiple-choice, three and four could be polls, while five to eight can be Tinder-style swipe questions. The result is that these more engaging experiences keep visitors happily tapping away until the end.

More power for product recommendations

In order to find suitable products based on each quiz taker's answers, online marketing quizzes are the best option. Around six to ten questions are features in the best quizzes, which give marketers that many data points to refine and suggest the perfect products. But there are many more useful ways to craft the quiz experience.

To make the process more interesting after completing the quiz, one can send the users to their personalized shopping cart instead of just showing their results. A quality post-quiz experience will take them directly to a shopping page for the noise-canceling headphones they need for their open-plan office. By seamlessly taking them to the checkout, they're far more likely to make a purchase.

That's just one way that interactive marketing will win for marketers in 2020. Better yet, customized product recommendations matched with tighter integration into e-commerce systems will result in better conversions and deliver on the bottom line.

More data capture

It's becoming ever-more tricky for marketers to collect data from potential customers. Significant laws, big regulation, and big fines for non-compliance mean that it will be increasingly difficult for marketing campaigns to have the same effect as in years past. Traditional online advertising, like banner ads, relies on using cookies and other tricks to track behavior across the web covertly. 

Interactive content, on the other hand, will continue to thrive because it offers both a compelling and transparent way to convince customers to provide their data. Interactive content transparently integrates data collection – compare that with traditional advertising's behind the scenes approach. Most quality software providers include an explicit lead generation step before their results, where a site visitor can explicitly choose to complete with their name, email, and other relevant information. It's up to the companies to provide a compelling reason to persuade each customer it's worth it.

See also: Top Digital Marketing Solution Companies