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Editor's Pick (1 - 4 of 8)
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Big Data & Insights:Oil for the Digital Age

Radhika Venkatraman, SVP-CIO, Network & Technology, Verizon

Big Data Analytics and Audience Location Targeting

Greg Isbister, Chief Executive Officer, Blis

Visualize the Correlation of Variety of Big Data

Suresh Acharya, VP, Product Development, JDA Software

Emphasize on Big Data Visibility for Network Security

Scott Robertson, Vice President , APAC, WatchGuard

The Science behind Big Data

Eric Haller, EVP & Global Head-DataLabs, Experian

For major firms, mass of data should be rocket fuel, not dead weight

Victor Nilson, SVP, AT&T

Using Hadoop as an Analytics Catalyst

Paul Kent, VP-Big Data, SAS

Using Big Data Analytics to produce high-quality Big Data Storage

Andrei Khurshudov, Chief Technologist, Seagate Technology

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Enhancing Customer Experience with Big Data

CIOAdvisor Apac | Wednesday, September 25, 2019
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Big data is both marketing and a technical term referring to valuable information—an organization’s asset. It also represents a technological trend that leads to a new approach to the world in understanding their business better and decision-making. The decisions are made based on extremely large quantities of structured, unstructured, and complex data.

According to Experian, a global consumer credit reporting agency, 61 percent of those surveyed admitted that they experienced an excellent revenue increase due to data management efforts. 82 percent of the executives believed that data quality solutions helped them to achieve exceptional revenue growth proving that the customer experience could be improved through big data management.

In order to find out what needs to be improved, companies need big data, develop an effective advertising strategy, and enhance customer experience. Big data is crucial for in-depth customer analysis and data insight.

As publishers collect more and more information about their visitors, they will be able to achieve increasingly relevant publicity. Marketers can use big data to reach more consumers, and the world can anticipate a future when each company’s big data repository is just as important as its marketing efforts e-mail list. According to a New Vantage survey, 49.2 percent of the executives admitted that there was a significant drop in expenditure due to big data efforts. Big data and good business intelligence save a lot for many companies in operational arms.

In traditional data processing and storage systems, data was standardized and cleaned before storage. On the contrary, the data is presented in its original form in big data without any standardization or cleaning of data.

In order to ensure high-quality data processing, it is essential to hire trained data analysts, and organizations should invest more in training their employees working with big data. This can be a win-win for the company as well as its staff. With the increase in cyber threats over the past few years, it has become necessary for organizations to place the utmost emphasis on safety and security, both, at the company and data entry points of the customers.

Big data management not only subsumes many of the conventional approaches to data modeling and architecture, but it also involves a new framework of technologies and processes to enable greater accessibility and usability of data.

Check Out: Top CEM Solution Companies In Europe

                     Top Big Data Solution Companies

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