How Mobile Apps can Improve E-Commerce BusinessesBy CIOAdvisor Apac | Thursday, March 21, 2019
The digital transformation has brought a tectonic shift in the business processes. The e-commerce market gained steam when Smartphones and laptops became a household thing. The developments of the e-commerce market have helped e-commerce companies in garnering widespread customer approval.
Mobile apps are the major contributor to the success of e-commerce businesses. According to a report by statista, the fastest growing category in mobile apps is shopping, and the shopping apps have also earned the highest profits in the year 2017. Mobile e-commerce apps offer a great shopping experience to customers with excellent shopping centric features. Here is an analysis of the benefits of mobile apps for e-commerce businesses:
Multi-layer security plan: data security is always the highest priority for businesses as they store a customer’s private data. Any breach in the security can cause catastrophe for the reputation of a brand. E-commerce companies store a customer’s personal as well as financial data. Mobile apps offer multi-layer security plan to mitigate any chance of data theft.
Reduced complexity: Mobile apps offer many features like easier navigation, quickly accessible shopping products, multiple payment methods, and many others to enhance the shopping experience for customers.
More in-depth analytics: Data is the key to the success of a business organization. Companies use data analysis to gain insights into their products and services. Companies analyze the Mobile e-commerce app data to have a better view of their customer’s preferences and activities. This helps businesses in providing customized services based on the preferences of their customers.
Loyalty integration: Loyalty rewards and points are a great way to retain customers and add new ones. E-commerce companies can roll out many loyalty and rewards programs like transactional Tiered Rewards, Scratch and Win, Referral Rewards, Coupons, Spin to Win, VIP Rewards, Action Points, and Digital Stamp Card in their mobile apps to retain their existing customers and attract new customers.